Blake Lively’s beverage businesses, Betty Buzz and Betty Booze, are facing questions about their future following reports of reduced activity. According to TMZ’s November 4 report, the actress’s drinks venture appears to be gradually winding down, with trademark filings and inactive social media accounts pointing to a possible slowdown.
Lively launched Betty Buzz, her non-alcoholic mixer brand, in 2021 before introducing the alcoholic beverage line Betty Booze in 2023. TMZ reports that several trademark applications covering products such as beer-based drinks and carbonated beverages have been abandoned. However, the core Betty Buzz and Betty Booze trademarks remain active.
The brands have also stopped posting regularly. Betty Buzz’s last reported Instagram update was April 5, while Betty Booze last posted on September 28. Their products were previously carried by retailers including Whole Foods and Total Wine.
Despite the reported slowdown, Betty Booze’s official website remains accessible. No formal shutdown announcement has been confirmed.